Interactive Product Configurator

Abstract created this interactive product configurator for Diamatrix, designed to allow users to customize their own surgical knife to their own specifications. This experience is used for sales meetings, for marketing and events, and as an embedded experience in their website. Once the user builds their knife to their specifications, they can add the customized product directly to their cart to reduce friction to sale and streamline the customer experience. When used for events, individuals are able to interact with the digital dashboard using a touch screen display.